---
title: "The badge · Product Billboards"
description: "How the Product Billboards badge works: mount it on your site and your listing keeps a dofollow link back to you, checked weekly. Grab your snippet from your dashboard."
canonical: https://productbillboards.com/badge
site: Product Billboards
---

Backlink policy

# Mount the badge,
keep the dofollow link.

Every listing links to your site. Whether that link passes authority is the one thing we ask you to earn - by linking back.

## The rule, in full

- **Founder Pro:** always dofollow. No badge, no checks, nothing to maintain.
- **Free listing:** dofollow while the badge is live on your site. We look once a week.
- **Two strikes, not one.** A single failed check changes nothing - an outage, a deploy, a slow response. It takes two consecutive misses before the link becomes nofollow, and putting the badge back restores it at the next check.
- **Anywhere on the page you linked.** Footer is fine. It has to be on the URL you listed, and it has to be a real link a crawler can see - not an image alone, and not injected by script after load.

## Where to grab your snippet

Your badge code is tied to a product you own, so it lives in your dashboard rather than on this page. Open your dashboard, pick the product, and use **Get badge** to copy the snippet.

[Sign in to grab it →](https://productbillboards.com/login?next=/dashboard)[List a product first](https://productbillboards.com/submit)

More detail in the [FAQ](https://productbillboards.com/faq) and on [pricing](https://productbillboards.com/pricing).