---
title: "FAQ · Product Billboards"
description: "Plain answers about Product Billboards: what listing costs, how the dofollow link and badge work, how rank is calculated, and what is for sale."
canonical: https://productbillboards.com/faq
site: Product Billboards
---

Questions

# No asterisks.

Everything below is the whole rule, not the headline version of it. Where something has an exception, the exception is in the answer.

What does it cost to list?Nothing. Submitting a billboard is free, there is no card step, and there is no review queue - your listing is live as soon as you finish the form. We make money from Founder Pro and from one clearly badged sponsor slot per feed. [See pricing →](https://productbillboards.com/pricing)

Do I get a dofollow link?Yes, on two conditions depending on your plan. Founder Pro listings are always dofollow with nothing to maintain. Free listings are dofollow while our badge is live on the site you listed - we check once a week, and it takes two consecutive failed checks before the link becomes nofollow, so one outage or deploy never costs you anything. [Get your badge →](https://productbillboards.com/badge)

Where exactly does the dofollow link live?On your listing page, which is the canonical page for your product here. The click-out links on the feed cards go through a redirect that is nofollow and noindex whatever your plan is - deliberately, because if those passed authority the badge rule would mean nothing.

What happens if I take the badge down?The next weekly check misses it, and the one after that misses it too, and at that point the link on your listing becomes nofollow. Your listing stays live, your rank is unaffected, and putting the badge back restores the link at the following check. We never remove a listing over a badge.

How is rank calculated?From measured engagement over a rolling 7-day window, recomputed every 24 hours: unique visitors, dwell time, how geographically spread your traffic is, and - weighted hardest - how often and how fast you answer questions. There are no upvotes. Questions left unanswered past 48 hours quietly decay your rank.

Can I pay to rank higher?No. The organic order is computed from engagement only, and no amount of spending changes it. The sponsor slot is a single fixed position per feed, always labelled Sponsored, and it sits outside the organic order rather than displacing it.

My product is already listed but I did not add it.We seeded the board with products we thought were worth showing. If one of them is yours, claim it: prove you control the domain and the listing becomes yours, along with the traffic it has already collected. Nothing is deleted and nothing resets.

What do you actually measure, and can I see it?Unique visitors, dwell time, outbound clicks, country spread and AMA activity. You see the exact figures for your own listing in your dashboard from the first visit. Publicly we show a qualitative state until a listing has enough traffic for the numbers to mean anything - a real count on a small sample tells a visitor less than nothing.

Something not answered here? [Ask us](https://productbillboards.com/contact).